My Cookie Cutter

This is you personal cookie policy creator and agent, able to deal with all those irritating pop-up windows offered by companies that either ask you to agree to their cookie terms and policies, or to modify cookie choices, or to confirm that you’re happy to take whatever they give you. 

iKnowMe Cookie Cutter will help you to specify your policies. Your preferences. Your terms. When your browser is presented with a pop-up, the Cookie Cutter will be able to match the appropriate settings on your behalf. Or if there is no way of matching (say, because the pop-up literally gives you no option), it politely keeps a record of the offending site, ready for later dialogue with the company, and offers you a final yes/no option before proceeding. We recognise that many sites out there today will not be too friendly to Cookie Cutter, but they’ll need to get used to more users taking back control on your terms. So have fun keeping track of the good guys and the bad guys. If you agree, we’d be happy to track you experience with these sites and we can share how those sites behave on our published league tables (without sharing your data of course).

iKnow MyAds

Specify which type of advertising categories you would be prepared to engage with on sliding scales from “I’m keen as mustard” through to “Over my dead body”.  The MyAds application can guide you through the profiles and categories that are most important (either positively or negatively) for you, so that your device can filter and block ads accordingly. Increasingly, advertisers will be looking at iKnowMe profiles and target their adverts more intelligently based on the explicit requests and preferences you’ve made. You can also allow MyAds to infer some of your advertising preferences based on the characteristics you share in the PeopleLikeMe app, and obviously, you can drill-down, review and modify any of these setting yourself too. And you can set limits and controls on how many advertising messages you are willing to deal with. Also if you like specific brands, here’s the place to advertise your interest to these brands! It’s like advertising turned upside down.

PeopleLikeMe

A fun, interactive tool to see what people with some similar preferences to you might also be interested in. Helps to stimulate ideas and interests that otherwise would remain lurking in the background. Learns about new products and services related to your key interests. Be the first to discover new deals and promotions that early adopter people like you might have unearthed.

My Control Tower

Keep track of the cookie activity and background programs hidden around the back of your online experience. Most of it is hopefully harmless, and, increasingly, under your control. But for those times when your device is behaving strangely or running slowly, it’s useful to have someone watching your back.

iKnow MyRewards

Use this tool to manage real financial rewards paid by advertisers, businesses and promotions companies who value your efforts, your explicit profile and your willingness to engage in a more meaningful relationship compared to normal advertising scenarios.

IKnowMe Identity & Trust Services 

As our interactions with companies and with each other become ever more reliant on digital engagement mechanisms, the role of online identity, authentication and related security issues grow in importance. This is the modern realisation of the infamous “on the internet, no one knows you're a dog” cartoon. We have just about managed to deal with online security for the first generation of the World Wide Web, but it is clear that the next generation of the Web will need to be a lot easier for all of us to engage confidently with clarity, simplicity and the knowledge that we are interacting with people and businesses who genuinely are who they claim to be. 

For this reason we will be launching a range of services to help you to interact safely with the outside world, and to make it easier for you to prove “It’s Me”, or to prove this is someone whose credentials you can trust (without necessarily needing to know my identity at all).

You may be familiar with these types of tools today - your bank may have sent you a little Gemalto card reader to use whenever you log on to their web site. One of your other banks may have taught you how handle SMS-sent one time pass codes when using their card to authenticate yourself on a web shopping site. Meanwhile public services may suggest other methods for licences and passports. It will become quite a vibrant but confusing environment for many of us getting used to the coming next generation of the Web based on self-managed IDs.