Ad blocking has become very common, especially with younger consumers. It is estimated that more than 650 million people used ad blockers in 2018. Perhaps now is the time to stop guessing what adverts consumers want to see but ask them instead. Our mission is to enable consumers to state what adverts they’d prefer to see. Advertisers can then query this information to provide a more targeted experience.

iKnowThisConsumer

If you are a website owner advertising your own products directly to a consumer visitor (perhaps a consumer that is already known to you on your company database), the cookie [or alternative] arrangements identify that the consumer is also an iKnowMe user, so the sell-side ad systems (normally leading to an interaction with the AdTech ecosystem where the Web site’s available ad spaces are offered for ad buyers to bid for) are able to interrogate the iKnowMe data to work out if there are specific companyX offers which could be displayed to the consumer in the next interaction.

iKnowThisConsumerTP

Website owner advertising third-party products to visitor - as 1 above, but company X identifies that it would be better to make an offer of a third party proposition, supplied after interacting with iKnowMe servers and the wider ecosystem of sellers connected to iKnowMe

iKnowMailPrefs

To support email campaigns - companyX wants to email the consumer directly, based on a good match of known desires, and a targeted offer, backed by a certainty that this customer has opted-in to such a communication, and also has an easy way of changing preferences if it turns out they no longer want to continue. There is a reasonable assumption that the consumer will welcome these emails.

iKnowMeDMP

An adaptor for existing Data Management Platforms used for customer/prospect management - a company, (say, a publisher) with subscribers, and repeat visitors could use the extra data available from iKnowMeDMP to supplement the in-house customer data systems, the CRM, and analytics platforms. By using the deep data in iKnowMe, data managers will be able to create new inferences and patterns from established customer data, find look-a-like segments, and create more opportunities across their whole audience, not just the iKnowMe participants.

IKnowThisID

Post-cookies era Customer Identity exchange - as cookies decline and companies grow wary of more dependence on “big data” companies, the new ad identity management standards dominated by Google, Facebook, Apple et al, may not be to everyone’s taste. iKnowMe offers an alternative for positively identified and opted-in consumers.